THE "9 TO 5"
Welcome to my online resume and portfolio!
For easy reference, I've provided direct links to each section below:
Areas of Expertise & Technical Skills
Portfolio (Work Samples) – To ensure the protection of my intellectual property, this page is password protected. Please contact me directly to request the login credentials.
*Please Note Additional materials such as cover letters, letters of recommendation and references are available upon request. Please click on the link below to submit your request and I will respond to your inquiry directly and as quickly as possible. In the interim, I encourage you to review the "Recommendations" section on my LinkedIn page.
PROFESSIONAL EXPERIENCE
Senior Marketing Manager & Global Branding Expert
Dynamic professional offering 14+ years’ extensive experience in developing robust marketing strategies and leading global branding initiatives to enhance engagement, augment revenues, and achieve business objectives.
A results-driven visionary with a proven history of prioritizing daily workflows and project-managing effective execution of marketing plans to maximize scalability and growth. Solutions-oriented manager skilled in leveraging robust systems and designing processes to boost efficiencies and marketing synchronize efforts. Motivated leader adept in cross-functional team collaboration and forging strategic partnerships to mobilize evolving business landscapes and heighten brand rapport.
MOLYCOP - OMAHA, NE (APRIL 2023 - PRESENT)
Senior Executive Assistant
In this role, I serve as an assistant to Molycop's C-Suite and Executive Leadership Team. My daily responsibilities involved managing various administrative tasks, such as handling daily correspondence and calendar management. I am entrusted with handling confidential and sensitive matters throughout the organization.
Current top priorities include the coordination and planning of the upcoming Molycop Leadership Conference in Los Angeles, California in April 2024.
Notable achievements include the planning and execution of the Molycop Leadership Conference in Los Angeles, California in both April and November 2023 and the virtual Board Meeting in November 2023.
META - AUSTIN, TX (JUNE 2022 - MARCH 2023)
Program Manager, Business Planning and Operations
Played a crucial role as a strategic and collaborative partner to the GBG NA Mid-Market sales organization. My contributions involved participating in quarterly Account Selection cycles, Book Building, and conducting Headcount/Coverage analysis. Daily, I handled various responsibilities such as setting quotas, forecasting for both quarterly and annual periods, managing the sales pipeline, overseeing portfolio management, and conducting strategic market analysis. These activities were carried out for a $15B organization with over 200 account managers.
Showcased my agility in rapidly assimilating new information and effectively handling ambiguous situations. By offering practical recommendations and implementing data-driven go-to-market strategies, I supported key cross-functional partners to secure long-term growth and operational success.
Played a significant role in leading the restructuring of our Mid-Market sales organization in July 2022. This restructuring had two primary focuses: understanding advertiser business models from an external perspective and activating our service model internally. It was a substantial initiative that had a significant impact on both the operational and strategic goals of the company and the Mid-Market sales organization. The restructuring affected approximately 98 account managers and 3600 advertisers.
WILD FLORA – AUSTIN, TX (FEB. 2022 - JUNE 2022)
Brand Strategy and Marketing Consultant
Impart vast brand and marketing expertise to optimize the Wild Flora brand for more differentiation, alignment, and impact within the industry. Analyze brand identity, strategy, and performance to provide insightful recommendations to improve digital presence. Review current marketing strategies to innovative new plans, boost market performance, and heighten reach across target audiences. Optimize social media accounts and third-party review sites to increase brand awareness.
Enabled two major brand collaborations, Jo Malone London and J.R. Watkins, since commencement within the role.
Led communication and PR efforts for a feature in the April issue of Voyage Austin.
UJET.CX – SAN FRANCISCO, CA (JAN. 2021 - JAN. 2022)
Senior Channel and Field Marketing Manager
Conducted extensive market research to help define and support go-to-market strategy to improve business processes, streamline scope management, and enhance stakeholder liaison. Collaborated with both channel and marketing teams to create and deliver joint marketing programs, strategies, materials, and content curated for different partners to meet individual objectives and drive brand visibility. Led all partner communication programs to streamline product and sales-readiness. Piloted channel marketing communications and events calendars, including monthly newsletters and webinars to uphold compliance with legal and cybersecurity regulations.
Secured ~300 new partnerships and ~15 Master Agents by ensuring timely execution of contract deliverables.
Directed proactive social media management which increased LinkedIn followership by 568% and augmented Twitter engagement by 29.5%.
Authored 10 press releases in FY2021 to effectively communicate advancements to clients and stakeholders.
Slashed QA cycles for content development and creation by 60% through the establishment and implementation of quality control process improvements.
Mobilized grassroots campaign to drive brand awareness and clinched collabs with three industry influencers.
AT&T CYBERSECURITY, A DIVISION OF AT&T BUSINESS – AUSTIN, TX (DEC. 2018 - JAN. 2021)
Senior Marketing Manager | Brand and Campaign Strategist
Spearheaded creation and project management of AT&T Cybersecurity Virtual Booth and streamlined addition to AT&T Business Virtual Hub to enhance online interaction and tour of AT&T Cyber products and services. Generated $686K in ARR through robust promotion, scaling of brand awareness, and successful execution of four major industry events in 2019.
Achieved “Meftah MVP” Recognition Award in Q3 of FY2019 for positive impact within daily business operations that enabled better customer experiences and contributed to overall company growth.
Acknowledged with 'Extraordinary Impact' (EI) Rating for astute individual performance in 2019; awarded to only top 11% in respective BU and recognized as highest performance review rating that employees received.
Introduced upgraded customer engagement strategies which improved YoY lead generation by 182% and engendered $30K in pipeline ARR at Infosec EU event.
Reduced lead reporting turnaround from three weeks to just one to two days by migrating two independent event lead systems, AT&T Business (ROAM) and AlienVault (Salesforce), into one standardized lead routing system.
ALIENVAULT – AUSTIN, TX (JUNE 2016 - DEC. 2018)
Project Manager | Field Marketing Specialist
Bolstered full redesign of online partner portal to enhance communication between sales and marketing departments and improve partner retention. Orchestrated marketing events and coordinated networking programs to forge strategic channel relationships with industry affiliates, including Amazon Web Services, ConnectWise, and Ingram Micro. Championed advocacy and award programs, such as 'Partner of the Year', to sustain ongoing partner relationships and drive retention. Tracked departmental budgets to ensure optimal allocation of adequate resources and services.
Successfully project managed launch of USM Anywhere™, SaaS-based threat detection, and incident response platform, and augmented quarterly revenue growth by 130%.
Accomplished retention of 7K global clients by driving innovative product evolution and brand consistency for both business and marketing teams.
RIDE INDOOR CYCLING – AUSTIN, TX (JAN. 2015 - MAY 2017)
Assistant Manager | Social Media Marketing Manager
Curated upbeat content and designed appealing graphics for various brand campaigns to capture audiences and boost engagement across multiple social media networks. Increased Instagram followership from under 1K to 4K+ in FY2017.
Contributed significantly to the attainment of Austin Fit Magazine’s ‘Best Cycling Studio’ Award in 2015, 2016, and 2017.
Heightened client acquisition and secured 300+ clients in one year by defining successful client relation strategies.
HONORS & AWARDS
AT&T Cybersecurity Q3 Recognition Award Winner "Meftah MVP"
Issued by AT&T Business
(October 2019)
Peer-nominated award; 1 of 5 individuals selected by AT&T Cyber leadership for positively impacting our business each day, striving for and achieving significant accomplishments that ultimately improve the customer experience – both internally and externally –while accelerating our growth.
